Utah’s own Major League Soccer team, Real Salt Lake, has recently finished their world-class home, Rio Tinto Stadium. The team wanted a sellout crowd at the Grand Opening on October 9th. How do you get Utah fans excited about a sport that’s not football or basketball?
You need a world-class commercial. RSL turned to Issimo to tell their story. Armed with the revolutionary Red Camera, a 32-foot jib, and a talented crew, Issimo set out to make something beautiful and powerful.
RSL’s Marketing Director commented, ” I had some specific emotions and objectives that I wanted to come through in the spot and Issimo nailed it. The spot went viral within days and became the talk of American soccer sports writers and fans across the country.” In addition, a representative of the Major League Soccer said it’s the best spot the league has ever seen. October 9th opened to a sellout crowd.